Top 5 Photo and Video Apps in Latin America: Q4 2024 Performance

In the fourth quarter of 2024, the top photo and video applications on a unified platform in Latin America showed varied performance trends in terms of downloads, revenue, and active users. Let's dive into the data provided by Sensor Tower.

Instagram experienced fluctuations in weekly revenue, peaking at approximately $815K in late October. Downloads remained relatively stable throughout the quarter, with a noticeable increase in December, reaching around 2.49M. Active users also saw a slight upward trend, ending the year at about 238.6M.

CapCut - Video Editor had a significant rise in revenue, culminating in $1.9M by the end of December. The app's downloads saw a sharp increase towards the end of the quarter, with numbers hitting 1.94M. Active users experienced a steady climb, finishing at approximately 69.1M.

YouTube maintained consistent weekly revenue, with a peak of $3.8M in mid-December. The app's downloads spiked in late December, reaching 555K, while active users remained fairly stable around 374M throughout the quarter.

Canva: AI Photo & Video Editor saw a decline in revenue towards the end of the quarter, dropping to $1.2M. Downloads decreased steadily, ending the period at 562K. Active users also declined, closing the quarter at about 30.3M.

Google Photos: Backup & Edit experienced stable revenue with a slight peak at $466K in mid-December. Downloads fluctuated, peaking at 394K in late December. Active users showed an upward trend, ending the year at 173.4M.

For more detailed insights and analytics, head over to Sensor Tower's platform.